SASS & BIDE HEAD TO NEW YORK FASHION WEEK THIS YEAR / by Noel Jean


(Via Vogue.com)

The Australian fashion label Sass & Bide has decided to take their fashion week show to New York this year, moving it from London to the Big Apple. Designers Sarah-Jane Clarke and Heidi Middleton say they want to start focusing more of their attention on the US market. In order to do this, they will showcase their new collection in the Spring/Summer 2014 show, entitled ‘Freetown.' They want to spend more time and energy working in the states, as they are in the process of opening their first store there!

Sarah says "We open our first international flagship boutique in Soho later this year which is a long-held dream of ours." She explains, "Our focus is very much on the US market right now, so making the decision to show in New York felt right."

(Via News.com)

Previously, Sass & Bide have always been on the list for LFW but this year, it looks like there's a first for everything as the duo fly out to NYFW to prepare for their first show there. They still insist that London remains their heartland and are confident that they will be back.

In order to get a buzz going for their 'Freetown' collection, the design duo have rounded up a pretty impressive team to work for them during their NYFW show. The help of stylist Vanessa Traina, who has names like Balenciaga and Erdem on her resume and fantastic make-up artist Charlotte Tilbury has been enlisted. Casting for models will be done by Babara Nicoli and Leila Ananna, who have previously picked out models for the Gucci, Versace and Burberry catwalks.

To anyone with a love for fashion, this will definitely be an exciting show to look out for this season. We expect exciting styles, patterns, designs and colours from the epic Australian label designers!

(Via Style.com)